Meta pixel
What a Meta pixel ID looks like, where to find it in Events Manager, which events it accepts on Shopify, and how the Conversions API pairs with it.
- Server-side:
- Conversions API
- Events:
- 7
Shopify pixel reference, platform by platform
What each pixel ID looks like, where to copy it from, which event names the platform expects, which server-side API pairs with it, and what breaks most often on Shopify.
6 platforms
Instagram pixel
Instagram ads run on the Meta pixel, not a pixel of their own. Where the ID comes from, what it tracks on Shopify, and how to fix missing Instagram attribution.
- Server-side:
- Conversions API
- Events:
- 4
TikTok pixel
Where the TikTok pixel ID lives, how TikTok’s event names differ from Meta’s, and how the TikTok Events API recovers conversions on Shopify.
- Server-side:
- Events API
- Events:
- 7
Snap Pixel
How the Snap Pixel installs on Shopify, the SCREAMING_SNAKE event names it expects, and where the Snapchat Conversions API fits.
- Server-side:
- Conversions API
- Events:
- 6
Pinterest tag
Pinterest calls its pixel a tag. Where the ID lives, the lowercase event names it expects on Shopify, and how the Conversions API pairs with it.
- Server-side:
- Conversions API
- Events:
- 6
Taboola pixel
How the Taboola pixel installs on a Shopify store, the conversion events it accepts, and what native-ad attribution needs that social pixels do not.
- Server-side:
- Server-to-server conversions
- Events:
- 4
Looking for a specific event instead?
Every standard event has its own reference page, with the equivalent name on each platform and the reasons it goes missing on Shopify.
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