Pixel tracking for cash-on-delivery Shopify stores
COD orders fire Purchase before anyone has paid. How to stop Meta optimising toward refused parcels, and the three ways to fix the value you send.
4 things change · 5-step checklist
Pixel setups by store type
Most Shopify stores track identically. These do not. Each of the setups below changes what the Purchase event means, which event you should optimise against, or how many pixels you need — with the reason and a checklist for each.
6 setups
Pixel tracking for Shopify dropshipping stores
Multiple ad accounts, agency pixels and long shipping times each break pixel tracking differently. What a dropshipping store needs to configure differently.
4 things change · 5-step checklist
Pixel tracking for high-ticket Shopify stores
Low order volume stalls Meta’s learning phase and long consideration periods outrun attribution windows. How to configure events for high-value products.
4 things change · 5-step checklist
Pixel tracking for multi-currency Shopify stores
Shopify Markets sends two different order values. Sending presentment currency to one pixel and shop currency to another silently corrupts every ROAS figure.
4 things change · 5-step checklist
Pixel tracking for Shopify subscription stores
Renewal orders fire Purchase like new sales, inflating ROAS and skewing lookalikes. How to separate acquisition from retention in your pixel events.
4 things change · 5-step checklist
Pixel tracking for supplements and restricted categories
Health, supplement and CBD advertisers face limited targeting and higher account-restriction risk on Meta. What that changes about pixel and audience strategy.
4 things change · 5-step checklist
Not listed here?
Then your store almost certainly tracks like any other, and the standard setup applies. A beauty store and a homeware store need identical pixel configuration — what changes tracking is how you take payment, how often customers reorder, and how many ad accounts you run, not what you sell. Start with the installation guide and the event reference.
Every fix on these pages needs per-pixel event control
Pixelfy gives you unlimited pixels, per-pixel event assignment and deduplicated server-side tracking. $7.99 a month after a 7-day free trial.
Install on Shopify